Qualtrics XM Hub
With robust analytical tools for understanding and gathering customer and product experience data, the Qualtrics product team knew that connecting those tools and creating a common design language was key to their future product vision.
Tasked with rethinking the platform’s architecture and visual language, our team began our process by defining priorities, creating a shared design vocabulary, and understanding the problem space. Our design efforts led to a product experience that creates more value for Qualtrics customers through smart integration of their products, as well as defining and evolving the brand’s visual language.
To align and inspire internal teams with a north-star vision, we created a narrative-based motion prototype to showcase the new design language and to show the value of their integrated products.
In addition to the near-future design language and framework we created, we also developed a vision of how this platform could evolve in the next 4-5 years.
